Daniela Zavala Melo
A01376599
”I’ve
learned that people will forget what you said, people will forget what you did,
but people will never forget how you made them feel”
–Maya
Angelou
The
quote is a representation of what Carlos Slim and Steve Jobs are doing, they
both want that their words have a meaning in the minds of the audience , they
want to create a new consciousness in them, even though they are both businessmen ,
when it comes to inspire and motivate the others, both have a different ways to
show it.Carlos Slim uses more logical appeal ( facts), and Steve Jobs uses only
emotional appeal to motivate the people, those differences would be shown in
this text.
Carlos
Slim speech has the purpose of motivating the people in order to create a
better society, he is talking to politicians and all the mexican society, in
his speech he highlights three key points and he doesn't use emotional appeal.
He is telling the things in the way that they need to be done if the society
want to see a real change,
,
Physical Society, " Si tenemos un buen capital físico, el capital
humano va a ser muy importante, las escuelas hay que arreglarlas,igual hacerlo,
en las oficinas de gobierno, en las zonas arqueológicas, cuidando la
biodiversidad".,he says what the country is missing, what are the things
that the people stopped doing, like he says, the mexican society need to
improve all their places for education, health, etc., as he is expressing a
situation of missing, he never shows his opinion, he wants the society to
realize what they need to do, and the only way that can happen is showing them,
the reality of what they are living, how wrong they are and how much they
missed.
Human
Capital, "
Mejorar nuestra capital humana necesitamos modernizarlo, mejorar la calidad y
pasar ya a la cultura digital, ya no alfabetizar,sino alfabetizar digitalmente
a la población"
Domestic
Economy, " Pensamos
que la inversión extranjera es maravillosa, la inversión extranjera no es un
donativo, hay que volcarse a la economía interna, impulsar empresas fuertes que
compitan internacionalmente", Showing the society how undeveloped
they are is a thing that he uses in order to create a feeling of need for
change, a change in the society with all the physical capital and the
domestic economy, a change were the people start having a vision with a
competitive sense.
Steve
Jobs is using his own stories, emotional appeal, for creating an inspired
speech for the graduates, he is talking to people who are recently starting
their lives in the real world, so he wants to tell his experiences for them to
take them as a lesson that they could use in their future laboral work ,trust
that dots in life will eventually connect, " you can't connect dots
looking forward, you can only connect them by looking back, so you have to
trust that the dots will somehow connect in your future"
The
idea of jobs by using his stories is to touch the hearts of the people, to
create a feeling of excitement in them, to motivate them to go to the
world and do what they love and work in what they love. When he shared
his stories, he highlights that it was hard to reach what now he owns , but
that doesn't mean that it's impossible to reach it , that's the main
thing that he evokes emotions and feelings in the graduates, and they
have a clear example, that if you really want something you can do it.
Find
what you love and don't settle, " you've got to find what you love, work is going
to fill a large part of your life, and the only way to be truly satisfied is to
do what you believe is great work, and the only way to do great work is to love
what you do... Keep looking and don't settle"
The
reality of life ( death) " Remembering
that you are going to die is the best way I know of thinking you have something
to lose. You are already naked, there is no reason not to follow your heart",
Finally
, quotes represent the experiences from his life, the ups and downs that he had
to deal with, that would encourage the graduates to go looking for something
forward, and stop being in their comfort zone. Jobs is an example to follow
that the graduates would take, because of all the things that he have being
through and all the hard times that he had to deal with until his
succeed.
The
differences that are in the speech are about the language, because of the
different kind of people that they are talking to, they are in the same way of
inspiring the others, but they are in complete different scenes, Carlos,
is talking to grown up people, with problems of development and vision, he
talks to a society that need to realize how stuck they are and how much they
need a change , and Jobs is talking to graduates that are ready to continue
growing with a society with more vision nevertheless both speeches are done to
motivate the people in the manner that what they are telling would make an
impact in their lives.
Like
a teacher inspire their students by using his knowledge and telling his
students what they are doing wrong and what they need to do to improve, perhaps
in their abilities or their lack of attention,the teacher would always show
them their mistakes, and that is the same thing that Slim is doing, you
can’t achieve to improve a society if you show yourself in a tender way
as if nothing were happening, the change comes when the people realize how
wrong they are and that can only be achieve with the truth “facts”, that is the
clue to inspire a real change to the others.
